تم إصدار العدد الثالث من المجلد التاسع والعشرون لعام 2026 حيث تضمن
بحوث ضمن مجالات مختلفة، تجده عبر أعداد المجلة المجلد التاسع والعشرون - العدد الثالث.
آخر موعد لإستقبال الأبحاث:
10/7/ 2026 م
موعد النشر للعدد القادم:
15 /7 / 2026 م
لا يتم نشر الاوراق العلمية الا بعد موافقة المشاركين في تأليفها
لاي نقاش حول موضوع بحث يجب الاتصال مباشره بالمؤلفين الموقعين ادناه
:Prepared by
Nour Fahed Abbas
:Abstract
This study explores the role of artificial intelligence (AI) in bolstering the performance of independent marketers in the digital era. With a particular focus on marketing managers' perspectives, the study aims to investigate how AI influences freelance marketing work and assesses the balance between technological efficiency and maintaining a human touch. The research gains significant importance in shedding light on the impact of AI on enhancing the performance of independent marketers in the digital economy and offering insights into leveraging AI technology to boost creativity and efficiency in marketing.
The study employed a descriptive-analytical methodology, collecting data from 40 marketing managers operating on digital marketing platforms. A carefully designed questionnaire was used to gather data related to the study's objectives, segmented into five dimensions: efficiency, creativity, time and cost, customer satisfaction, and marketing managers' preferences. Descriptive statistics and the statistical software SPSS v26 were utilized for analysis.
The results revealed statistically significant differences in evaluating efficiency, creativity, time, cost, and customer satisfaction factors between independent marketers using AI and those relying on traditional methods. The study also elucidated that AI facilitates creativity and innovation in marketing campaigns. Moreover, significant variations were found in assessing time, cost, and aspects of customer satisfaction for campaigns operated using AI compared to traditional methods. Overall, the research indicated that AI techniques contribute to enhancing time and cost efficiency in marketing campaigns and improving customer satisfaction by tracking customer behavior and designing tailored strategies accordingly.
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